Monday, May 20, 2013

Review and Swatches: Wet n Wild Blue Had Me At Hello

Wet n Wild's 8-color palette in 737 Blue Had Me At Hello reminds me of mermaids in the best possible way. It contains a slightly shimmery white, satin silvery baby blue, matte blackened navy packed with dark blue glitter, deep matte black, shimmery robin's egg blue, turquoise shimmer, royal blue satin, and black with medium sized silver glitter.

Below are swatches, with and without flash.

Swatches with flash

Swatches without flash

The white shade is somewhat sheer with a slightly dry texture. Ok for highlighting the inner corner but not something I reach for unless I already have this palette out.

The color below it is a very cool toned, almost silver blue that also has sub-par pigmentation, although the texture is nice and smooth. I find this color difficult to wear because it's so cool toned, so I rarely use it.

The next color is very interesting and unique in my experience- it has a very blackened, almost black navy base with blue glitter. Lovely for a unique smoky look. Beautiful when the glitter catches the light.

Last in this column is a standard matte black (it looks like it has some glitter in the upper picture but that's just from a not-quite-clean swatching finger.

The top shade in the right column is also not too pigmented but has a nice silky texture. It's not quite as cool toned as the second color in the left column, and is a bit easier to wear, though I wouldn't use it on the browbone. Maybe on the inner corner, and certainly on the inner half of the lid for a nice pop of color.

Speaking of pops of color, the turquoise is perfect for that purpose. It has a lovely smooth texture and great pigmentation. It can be a bit much all over the lid, so I stick to using it on the inner half, in the crease with a matte cream on the lid for a cool summery look, or, my favorite, running it all the way under the lower lashline for a daring bright daytime look (using nude liner underneath makes the color pop and last all day). I also like using it to set a nude or blue liner on the lower waterline for a more nighttime look.

The next color has nice pigmentation and texture and changes a bit depending on the angle, but isn't quite a duochrome- more of a dimensional shimmer. It can look navy, cobalt, or royal blue and is quite pretty but can be difficult to use because it's a bit dark for the lid and loses some of its beauty when blended into the crease. A nice compromise is using it on the outer half of the lid or under the lower lashline.

The last color is a deep matte black (even darker than the one on the left) with silver glitter. You can get rid of the glitter if you blend it out, but then you also lose a bit of the intensity. It's kind of a shame that the glittery black has a deeper base than the matte one, but the glitter isn't super noticeable, although it's larger than most of the glitters used in Wet n Wild eyeshadows. It can add a nice bit of dimension.

All of the colors fade a bit if not used over a primer or base, but I haven't had any issues with creasing.

The matte black isn't quite as intense as Urban Decay Blackout, and is slightly more blue-toned, but it's a nice dupe, especially for the price.

I think it would be worth it to buy the palette for the black alone, seeing as it's more intense than Mac Carbon and almost as dark as UD Blackout, for just $4.99, and you also get 7 other shadows. The white and two light blues have some pigmentation issues, but are fine over a base, and the turquoise is one of my all time favorite shadows. I love using the turquoise and dark blue to create fun looks in the summer, and the blackened navy and black with glitter create smoky looks with a fun twist. For someone who wants to step away from neutrals and try something fun and new, I would recommend this palette.

Pigmentation: 8/10 (Not impressed with the white and light blues but the great payoff of the turquoise and blacks makes it worth it)
Texture: 8/10 (The blacks, blackened navy, and white are just a little dry while the other four have an amazing silky texture)
Longevity: 8/10 (Not great without primer, but perfect with primer and absolutely no creasing)
Price: 10/10 ($4.99 is a great value for a standard black and some fun shades)

Overall: 8.5/10

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